gamification definition: Gamification: What is? Examples, techniques and strategy

customer loyalty

We check our phones dozens of times per day and it’s time to tap into that. Shockingly, if you rely on rewards like cash, praise and titles; you’re missing out on the soft levers like creating competition, demonstrating achievement or creating buzz. We want to work towards our achievements in all successful gamification environments. Just know that until you understand what people act FOR, just implementing game elements isn’t going to drive the KPIs you want. And an unfinished experience might turn off some of your users.


Social networking integrations let you amplify your message as users share it with their circle. Also, you can poll the audience faster than ever – even with a little one-question survey, delivered via push. So, it’s easier than before to know what’s working and what isn’t. That lets you make adjustments on the fly for a long-lasting and valuable gamification project which drives measurable improvements to engagement, sales and satisfaction. Plus, with mobiles in every hand, there are even more gamification routes not just for employees but for customer-facing applications too.

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It can take a while to incorporate the learning objectives with effective gamification features to produce the desired outcome. When learning is fun, dopamine, serotonin, and feel-good endorphin levels increase, creating a positive association in the brain from the learning experience. Providing goals like this keeps learners more engaged than they might be in traditional courses that only include the material via lecture videos. The language-learning app Duolingo keeps users coming back to extend their “streak,” which refers to the number of consecutive days the user has completed a lesson. Streaks are represented by a flame icon, and if the user doesn’t meet their streak, the flame gets extinguished. This gamification element encourages users to check the app daily.

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Several researchers consider gamification closely related to earlier work on adapting game-design elements and techniques to non-game contexts. Fuchs points out that gamification might be driven by new forms of ludic interfaces. Gamification conferences have also retroactively incorporated simulation; e.g. Will Wright, designer of the 1989 video game SimCity, was the keynote speaker at the gamification conference Gsummit 2013.


One of the most important purposes of points is to feedback. Points allow the players’ in-game behavior to be measured, and they serve as continuous and immediate feedback and as a reward. A collection of research on gamification shows that a majority of studies on gamification find it has positive effects on individuals.

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Common Challenges of Gamification in eLearning

Hoopla is an automatic, real-time recognition and motivation tool created to inspire teams. Hoopla uses data automatically pulled from Salesforce to create streaming channels with leaderboards, dashboards, progress bars, and other features that let users celebrate victories. Companies can use Hoopla to give real-time data to teams in charge of sales, customer care, support, marketing, and other areas. For an open-source, on-premise gamification platform, Mambo.IO is a preferred option. Mambo.IO enables custom and off-the-shelf development for your gamification initiatives with gamified solutions for employee engagement, customer loyalty, and e-learning.

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You can use customer information to continuously keep them engaged. You can also gamify advertisements to challenge and expose your customers to your brand. The result is engaged customers increasing their purchases to get tickets. Googling “gamification examples” will give you tons of results.

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Avatars are visual representations of players within the game or gamification environment. Avatars can be designed quite simply as a mere pictogram, or they can be complexly animated, three- dimensional representations. Their main formal requirement is that they unmistakably identify the players and set them apart from other human or computer-controlled avatars. Avatars allow the players to adopt or create another identity and, in cooperative games, to become part of a community. Technology permeates a lot of our day-to-day lives – having changed the way we live, shop, work, play, eat, meet people and socialise.

It routinely employs gamification definition practices to assist in the measurement of progress and achievements, as well as allow students to compete through badges, leaderboards, and more. Endorphins are natural painkillers that improve relaxation, calm, and focus. They’re naturally produced by the body while playing games and performing other engaging activities. Gamification strategies improve endorphin release, helping to create an environment ideal for focused learning. Headspace comes in the form of an app that uses gamification to increase user completion and mastery of a level of meditation before moving on to a more advanced section. Each session is about ten minutes long and usually in audio format.

Immediate feedback

By making them aware that the rest of the team can see their progress, leaderboards help motivate employees to perform better and aim higher. They also help create competition within teams, which can lead to improved teamwork and collaboration among fellow employees who are working toward a common goal. Khan Academy is a Next-Generation education non-profit that provides completely free online learning to its students.

gamification features

Gamification has also been used in customer loyalty programmes. Gamification has also been used as a tool for customer engagement, and for encouraging desirable website usage behaviour. In 2014, the project was initiated, with the main purpose of researching the best ways to apply concepts of gamification and crowdsourcing into lifelong learning.


Having the proper information about a customer will allow companies to gain insights on which to base future actions. However, you can only derive insights from data that is properly analyzed. Huge amounts of customer data will be generated by gamified systems, regardless of game outcomes. In this article, we discuss what gamification is all about. You can also check out this gamification statistics to see its overall impact on multiple industries. You’ll be able to see if the process can benefit your business through the techniques and real-life examples that will be provided.

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